After ten years of successful career in broadcast media, Alina Mikhaleva moved to lead a virtual reality startup Spherica. Spherica is an independent VR production studio based in Los Angeles. Founded by a small team of VR enthusiasts, Spherica aims to create truly engaging cinematic VR experiences for viewers worldwide. Spherica’s proprietary technology demonstrates to the industry professionals the potential of virtual reality filmmaking when it is freed from the limitations of a static camera. Spherica’s unique 360 filming technology has been tried and tested in multiple VR projects, produced in collaboration with industry leaders, including HBO, the Associated Press, Huffington Post and many others. Alina is an often speaker at VR events with a specific focus on cinematic storytelling, emerging business models, distribution challenges and overall industry growth.