How to Make XR Work from Development to Distribution
During this year’s Immersive Summit, we will dive into the stages of producing and monetizing XR from pre-production and finance (including incentives) to production, post production, finance, brand partnerships and distribution models.

9:00 – 9:30 am
Registration and Networking

9:30 – 9:45 am
Introduction and Opening Remarks

9:45 – 10:30

State of Industry Keynote: The New Realities of XR
A new reality has set for augmented, virtual and mixed reality opportunities. Gain insight from keynote address where the industry is today, where it’s headed and where there are emerging opportunities for viable projects.

10:30 – 11:00 am
Narrative VR: Expanding the Medium of Storytelling
Production offices are filled with great scripts, but not great VR narrative storytelling.  During this discussion, gain insight into what it takes to create an immersive experience while developing memorable characters and new worlds. How different/similar is the process of creating VR film from traditional narratives?

11:00 am – 11:45 pm
Virtual Visionaries: Finding the Right Partners
Building a production and post team for a virtual project takes a new level of skill sets including have a deeper understanding of technology challenges and advantages. Although AR and VR are still in its nascent stages, there are quite a few productions teams that have found success in making augmented and virtual content commercially viable and various government entities around the world with special focus on immersive incentives. Discover the visionaries in the business during this panel discussion.

11:45 – 12:15
Monetizing XR: Finance, Brands & Distribution
Not that you’ve learned how to get your immersive projects from concept to reality – how do you plan to get it financed and distributed? Who invests in this stuff and why? And what brands and studios are spending real dollars on XR platforms today?

12:15 pm
Summit Concludes



Agenda is subject to change.




Moffitt Cancer Center