How to Make XR Work from Development to Distribution
During this year’s Immersive Summit, we will dive into the stages of producing and monetizing XR from pre-production and finance (including incentives) to production, post production, finance, brand partnerships and distribution models.

9:00 – 9:30 am
Registration and Networking

9:30 – 9:45 am
Introduction and Opening Remarks

9:45 – 10:30 am
Narrative AR & VR: Expanding the Medium of Storytelling
Production offices are filled with great scripts, but not necessarily great AR and VR stories. During this discussion, gain insight into what it takes to create an immersive experience while developing memorable characters and new worlds. How different/similar is the process of creating AR & VR content from traditional narratives?

KEYNOTE CONVERSATION: Michael Conelly, President, Blackthorn Media
Kane Lee, Chief Content Officer, Baobab Studios
Francesco Lonardi, VR Producer and Co-Founder, ReframeVR
Thibault Mathieu, Creative Producer and Founder, Wilkins Avenue

MODERATED BY: Jeremy Kay, Americas Editor, Screen International

10:30 – 11:15 am
Virtual Visionaries: Finding the Right Partners
Building a production and post team for a virtual project takes a new level of skill sets that includes having a deeper understanding of its technological challenges and advantages. Although AR and VR are still in its nascent stages, there are quite a few production teams that have found success in making augmented and virtual content commercially viable and various government entities around the world with a special focus on immersive incentives. Discover the visionaries in the business during this panel discussion.

PANELISTS: Francois Fripiat, Founder, Demute
Rick Hack, Head of Media & Entertainment Partnerships, Intel Corporation
Sönke Kirchhof, Chief Executive Officer, INVR.SPACE GMBH

Alina Mikhaleva, Co-Founder & Managing Partner, Spherica

MODERATED BY: Bill Lischak, Senior Executive, RightsTrade

11:15 am – 12:00 pm
Monetizing XR: Finance, Brands & Distribution
Now that you’ve learned how to get your immersive projects from concept to reality – how do you plan to get it financed and distributed? Who invests in this content and why? And what brands and studios are spending real dollars on XR platforms today?

PANELISTS: Louis Cacciuttolo, Chief Executive Officer, VRrOOm
Jimmy Cheng, Director of Content and Business Operations, Iconic Engine
Asha Easton, Knowledge Transfer Manager, Immerse UK
Joanna Popper, Global Head of Virtual Reality for Location Based Ent, HP

MODERATED BY: Camille Lopato, Founder and CEO, Diversion Cinema

12:00 pm
Summit Concludes

Agenda is subject to change.

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